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Client: Ahwe Guyana
Media: Print   Industry: Ecommerce   Year: 2021

Challenge

As per my client who is a local to Guyana, the country has always been looked down on as far as tourism is concerned amidst the fact that it has a very diverse culture, friendly people, and visit-worthy spots. Thus they decided to open a merch store targeting Guyana and its specialties. When they first came to me with this idea, they were still navigating the direction to take as far as the initial graphics were concerned.

Solution

 

Firstly I sent her a questionnaire, the answers of which can be used as clues for me to develop the t-shirt design concepts. I came up with different artworks with a hip and trendy color palette that reflected the colors of Guyana and are also an intricate part of the flag. She loved the results and they were a great hit in terms of shop sales. 

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