Challenge

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'Attention & Its Simple Techniques to Regain It’ is a book with a simple yet powerful step-by-step explanation of how to work towards obtaining attention by understanding the real meaning and experiencing it. I was asked to keep a minimal look as far as the overall design was concerned. Also, the author was clear to have one color on the cover and keep the spreads black and white to cut down the overall pricing of the book.

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Solution

 

I planned to use red color on the cover as it symbolizes 'alertness'. Played with typography on
the cover and throughout the book. The author of this book gave two more book design projects after this and keeps coming back for more.