BreastfeedLA- Rebranding, Major Touchpoints
& Toolkit/Report Design

Challenge

 

This not-for-proft has been there since 1994 and in 2021 they came to me when the SM was sort of all colorful and a bit of mess wherein every post looked different than other, all different print collaterals looked as individual pieces of different brands and I was tasked to work on the rebranding and create templates for SM, deck, Flyers, Newsletter, reports, etc that were cohesive and visually appealing. They wanted me to create re-usable templates so their team members can easily edit and use without having to further invest in a designer for every small task.

 

Solution

 

I used their existing color guide and typography and added some shapes and forms and structured layouts to design collaterals across mediums. I created re-usable templates for them on everything they needed on Canva and they keep coming back for more whenever they have a bigger task for me such as Report/Toolkit designs and have been my one of my on-going clients ever since.