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Client: Chocovivo
Media: Print   Industry: Food and Beverages   Year: 2022


Chocovivo brand has been in business in Los Angeles since 2009 and they have a vertical supply chain and work directly with the grower. Their beans come from a region that is the birthplace of cacao and used by the Mayans who took cacao and made it into something edible. The challenge was to bring that feeling of purity and heritage, to add the story to the package, and to inform the consumers that what they are buying is part of history and is organic and affordable luxury.



I started with a few concept directions using different watercolor textures as the shop is 2 miles from the beach in LA and the client was inclined to add some type of water element into it.
The big slice of cacao pod was used to represent the bean-to-bar idea. The client picked one of the several concept directions and we decided to move forward with it for the rest of the flavors. Mayan Tradition was the first one to be completed in terms of design, layout, color, and texture and then the rest were made after that was approved. It ended up with a very cool batch of dark chocolate bars and a happy client.

*All photo rights in this collage are reserved with Chocovivo.
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