Cruelty Free International- Print Ad Campaign

Challenge

 

Animal Cruelty is a serious topic. Not many brands comment on it, but Cruelty-Free International is continuously working to end the animal experiments worldwide. However, a visually strong campaign can make all the difference.

 

Solution

 

I worked on this project keeping ’Stop’ as the primary catchphrase with a compelling and powerful visual which literally translates the problem and the solution—keeping it easy for the target audience to understand that they need to stop using the other cosmetic brands that test on animals. It was an exciting project to execute too. To shop these shades of cosmetics and come up with an art direction strategy that might look simple and bang on, when put together.