Challenge

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The client had a existing funnel template they were using but they were looking a design refresh with a more elevated, refined and sophisticated look. Elevated, chic, refined, boho, ethereal, peaceful, were the queue words.

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Solution

 

Based on her brief and inclinations, I researched about her competitors and then came up with
3 different design direction of the funnel design that reflected her vibe and presented it to her.
She selected one of those and we moved ahead in that direction with some edits and feedback until we had a complete Funnel design.