Fun Earth Co. - Brand Identity & Collaterals
An hospitality client was coming up with a new line of products for Mushroom Supplements. They wanted
me to come with a concept presentation for label design of the 250 ML glass jars. They asked me to think 'Wordly, Apothecary, Earthy. Grounded. Homegrown. Holistic. Organic. Nature. Earth tones.'
I worked on eye-catchy visuals, vector art, sketches, layout and typography. I tried integrating different textures, geometry and abstract shapes related to scientific mushrooms and their history. The end result
was, they were confused which one to move forward with as they liked them all. However, later they ended up choosing option 3. After that entire branding project was given to me. Currently, I am working on other blends under the same product line. A lot of different collaterals have been designed mean
while that helps them in brand marketing and good sales.
Fun Earth Co.
Food and Beverage