Challenge

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The client deals with holistic healing modalities and meditation, mindfulness, and hypnotherapy
as a form of healing for IBS & and digestive disorders. She wanted her brand to reflect the holistic modalities as the primary element and was inclined to the earthy color palette.

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Solution

After working on a few design directions for her, in the first presentation itself, we had a winning icon and then I worked on some iterations of the logo unit. The brand guide was created in sync with her vision- earthy and clean with holistic elements weaved in.