Gut-Directed Hypnotherapy- Logo & Brand Guide

Challenge

 

The client deals with holistic healing modalities and meditation, mindfulness and hypnotherapy as a form of healing for for IBS & digestive disorders. She wanted her brand to reflect the holistic modalities as the primary element and was inclined to earthy color palette.

 

Solution

 

After working on a few design directions for her, in the first presentation itself we had a winning icon and then I worked on some iterations of font choices for the wordmark. The brand guide was reflective of her vision- earthy and clean with holistic elements weaved in.