Mad Max Fury Road- Keyart

Challenge

 

Teaser poster and reveal a poster for the action/adventure film, Mad Max Fury Road was as challenging as any post-apocalyptic action film where a lot is going on with the protagonist, the bad guys, the atmosphere and the overall feel of the movie. All of that in one visual! 

 

Solution

 

For the teaser, I came up with the idea of using the iconic steering wheel as the main element since that is prominent in the movie with the bad guys around it. I kept the colours bold and fiery, so it gives an impeccable feel in line with the title. The reveal poster iterations show the protagonist with the bad guys chasing Max with a lot of texture, smoke, sand, colours and layers along with bold typography and title treatment. It definitely depicts a crazy situation and gives justice to the title and the logline.