Challenge

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An author who wrote her first book targeted mothers who needed to establish a brand for herself called 'New Creation Mother' which also was the name of her first book. She had just the name and a rough draft of the book when she came to me and wanted an identity that reflects an intriguing journey of motherhood and parenting.

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Solution

 

I came up with a few logo choices reflecting her vision and she ended up choosing the type-based, bold, and beautiful word mark. Her brand guide was designed keeping in mind her
brand vision and the target audience- women and mothers. From the 3 choices of the book cover
made, she chose the one that was less obvious, and more metaphorical- with flowers that represent growth, nurturing, and spirituality.