New Creation Mother- Brand Identity & Book Cover

Challenge: An author who wrote her first book targeted to mothers needed to establish a brand for herself called 'New Creation Mother' which also happened to be the name of her book. She had just the name and a rough draft of the book when she came to me and wanted an identity that reflects an intriguing and spiritual journey of motherhood and parenting.

 

Solution: I came up with a few logo choices reflecting her vision and she ended up choosing the type based, bold and beautiful word mark. Her brand guide was designed keeping in mind her target audience- women and mother and her brand vision. From the 3 choices of book cover I made, she went ahead with the one that was less obvious, more metaphorical- with flowers that represent growth, nurturing and spirituality.