Divya Dhawan Functional Wellness

This non-profit wanted us to develop a new brand identity for their long-standing forum. They asked us to work within a limited color palette of red, black, and gold—aiming for a modern feel infused with classic elements, honoring the forum’s nearly four-decade legacy.

We achieved this by using bold typography with an ancient aesthetic, crafting an icon inspired by the word ‘labyrinth’—a maze—rendered in gold to evoke a sense of royalty. To ensure strong visual impact, we placed it against a striking red background. Additionally, we transformed the logo into a versatile pattern, incorporating it into the Facebook timeline cover with a cosmic-textured backdrop to create a timeless, immersive feel.