Challenge

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A client, a social scientist and digital creator, had outgrown their existing logo and brand guide. While they wanted to retain the essence of their long-standing logo, they sought to revamp it by creating a new icon that symbolizes community, love, education, and growth, ensuring it complemented the existing wordmark. Additionally, they needed an updated brand guide to align with the new identity that can be adapted to their existing collaterals.

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Solution

 

I developed several icon options that could work both independently and in conjunction with the existing type-based logo. After finalizing the icon, I updated the brand guide to include a vibrant and modern color palette, contemporary typography, and design elements that resonate with a millennial audience. The client was so impressed with the results that they requested a comprehensive revamp of all their major touchpoints, including their Facebook and LinkedIn cover and profile pictures, podcast cover, newsletter template, and a new digital ad campaign.