Seek with Ser- Brand Identity & Collaterals

Challenge: My client who is a social scientist and digital creator had an existing type-based logo and a

self-made brand guide which they were outgrown with. Since the word mark was their identity for years, they wanted me to make use of the existing identity and revamp the logo by creating an icon that symbolises community love, education, and growth and update the entire logo unit along with the

brand deck. 

 

Solution: I created a few design choices of icons that would work individually as well as in combination

with the existing type based identity. Next, I worked on updating the brand guide by adding a fresh and

upbeat color palette, modern style typography and elements that appeals to the millennial audiences.

They were so impressed with the work that they asked me to revamp all their major touchpoints- FB &

Linkedin cover and profile picture, Podcast Cover and Newsletter template.