Challenge

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This was another project from the same client who owned multiple businesses. They were starting up with a recruiting firm and wanted me to come up with their brand identity. The idea behind using 'super' in the firm name was to connect it to the superhero vibes. 

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Solution

 

A minimal, bold, and trendy design direction was taken for the brand. To connect it with the superhero vibe blue and red were used as the primary colors. The color palette and typography were created so it appeals to the target audiences and makes the brand stand out amongst
its competitors.