Client: Tbot
Media: Digital   Industry: IT Products and Services   Year: 2022

Challenge

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An IT start-up approached me with the task of creating a distinctive brand identity that clearly communicated their focus on information technology products and services. The key attributes to convey were brand accountability, leadership, and integrity.

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Solution

I began by researching competitors to understand the market landscape and then developed several logo options that reflected the company's vision and brand voice. The chosen design cleverly integrated the letters 'i' and 't' to represent "information technology" and 'tbot,' the company name. The logo featured a circle symbolizing the comprehensive nature of IT, and the dot on the letter 'i' was stylized to represent a human head, adding a personal touch to the
tech-oriented brand. I also created a detailed brand guide showcasing how the new identity
would be applied across various marketing materials, including brand merchandise, pitch
decks, flyers, and more.