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Tbot_ Logo Mockup_2.jpg

Client: Tbot
Media: Digital   Industry: IT Products and Services   Year: 2022

Challenge

An IT start-up came to me with the brief of creating a unique brand identity for their company that conveyed that their business was about all products and services related to information technology. Brand accountability, leadership, and integrity were the primary queue words for me.

Solution

 

I researched their competitors and then came up with a few logo choices reflecting the company's vision and brand voice. The finalized choice was the one that was thoughtfully crafted using the letters 'i' and 't' for information technology and 'tbot', the company name. It also had a circle that represented 'all things related to IT'. And for giving the human touch since it is all IT but operated by humans, I used the dot on the letter 'i' that symbolized a human head. An extensive brand guide was developed with various examples of how the new brand identity will be carried

in various marketing collaterals such as brand merch, pitch decks, flyers, and more.

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