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Client: Yard Dogs - Property Enhancement
Media: Digital   Industry: Real Estate   Year: 2023


The client, a sports enthusiast, tasked me with creating a brand identity for their new venture in property enhancement services, infused with sporty aesthetics and featuring a sketch of their pet as the brand mascot. The brief was clear from the outset regarding their expectations.



I began by creating several illustration styles of their pet, using recent photos for reference. I then developed a complementary color palette that harmonized well with the illustrations. The next step was designing the logo unit, incorporating the selected illustration with a sporty theme. Finally, I compiled a concise brand guide containing all essential details for consistent branding.

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